Xbox strategist says hundreds of staff use AI, then deletes his account
Xbox business strategist Brandon Stirrup said he had used AI to make a basic game in three hours and claimed hundreds of Xbox staff use the technology. After his posts drew a wave of replies, he deleted his X account, according to IGN, citing a source at Xbox.
Bottom line — Stirrup’s account is gone, but his claim that hundreds at Xbox use AI remains unaddressed by Microsoft.
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IGN reports Stirrup argued that gaming companies are reluctant to discuss AI because of negative consumer sentiment.
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He said a simple prompt could produce custom games, while describing the technology’s potential as a risk as well as an opportunity.
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Kotaku says the posts were preserved in screenshots and that Stirrup’s account deletion was attributed by PC Gamer sources to the volume of replies.
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IGN notes that Capcom has described its AI tools as supporting development efficiency and productivity, rather than generating assets and code wholesale.
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Windows Central points to Xbox Labs as an initiative exploring AI-assisted game development and modding.