Vivrato finds 97% of game studio leaders have used AI, but integration remains shallow
A Vivrato report based on interviews with 101 studio leaders in Europe and North America found that 97% had used AI during development, while 52% rated its integration into the production pipeline at three out of ten or lower. GamesIndustry.biz reports that European studios rated their integration deeper on average than North American studios: 4.2 out of 10, against 3.5.
Bottom line — Code and engineering lead adoption at 86%, while more than half of respondents rate pipeline integration at three out of ten or lower.
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GamesIndustry.biz reports AI use is highest in code and engineering (86%), general productivity (83%) and concept and pre-production (79%).
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Design and prototyping use stands at 68%, while art, assets and animation stands at 60%, according to Vivrato's figures reported by GamesIndustry.biz.
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Vivrato's survey covered six AI types, including generative AI, machine learning, rules-based automation and agentic systems.
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GamesIndustry.biz says European studios reported greater use than North American counterparts in code, design, art and analytics.
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In a GamesBeat post on LinkedIn, the report's findings are described as showing low use of generative AI for storytelling and world-building, alongside concerns about jobs, player trust and content quality.