Microsoft tests dynamic pricing for Xbox Game Pass Ultimate
Xbox appears to be offering different monthly prices for Game Pass Ultimate to select users, with some seeing first-year rates as low as €15 per month. The move, reported across the US and Spain, suggests Microsoft is experimenting with personalised subscription pricing to lure lapsed and new subscribers.
Bottom line — Selected users in the US and Spain report first-year offers from €15 to €18 per month, compared to the standard €21.
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- A Reddit user posted proof of a €15 monthly offer for 12 months, after which the price reverts to the standard €21, per Insider Gaming.
- Other users reported offers around €16.60 and €18.40, with no clear pattern on who receives them, according to Windows Report.
- The offers appear targeted at lapsed subscribers; the original poster had been off Game Pass for almost a month, per TheGamer.
- Microsoft has not confirmed the pricing as dynamic; some Reddit users suggest it may be regional A/B testing, Windows Report notes.
- The standard Game Pass Ultimate price was recently lowered from €27.60 to €21 per month in April 2024, per GameRant.
- Similar dynamic pricing by PlayStation earlier this year for game discounts drew backlash, per Gaming Amigos.
- Tech4Gamers reports that offers have been sent to users in multiple countries including Spain, and the pricing may have been active for at least a month.