Netflix replaces content chief Bela Bajaria with Peter Rice after 1,000 job cuts
Netflix said Bela Bajaria is leaving after a decade, with former Disney and Fox executive Peter Rice taking over as chief content officer on 26 October. The change follows the company’s plan to cut about 1,000 jobs, or 6% of its workforce, amid slower engagement growth. Co-CEO Ted Sarandos credited Bajaria with expanding Netflix’s unscripted programming, live events and sports.
Bottom line — Rice takes charge of Netflix’s global content operation on 26 October, overseeing series, films and live events.
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CNBC says Rice will oversee Netflix’s global content organisation, including scripted and unscripted series, films and live events.
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The Los Angeles Times reports that YouTube accounted for 14.2% of US TV streaming time in July, against Netflix’s 7.8%, citing Nielsen.
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Netflix engagement rose 2% in the first half of 2026, TheWrap reports.
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The Los Angeles Times says live programming represents 5% of Netflix’s content budget and 1% of watch time, according to Sarandos.
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Bajaria joined Netflix in 2016 and became chief content officer in 2023, according to CNBC.
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Rice previously led Walt Disney Television and held senior roles at 21st Century Fox, according to the Los Angeles Times.