Technology · Thursday, October 22, 2026 · 14 sources

Bose buys Skullcandy to reach audio customers beyond its own brand

Bose has acquired Skullcandy from a fund managed by Mill Road Capital Management, building on a multi-year partnership that put Sound by Bose technology in Skullcandy headphones and earbuds. Skullcandy will remain a separate brand based in Park City, Utah; Bose says it plans to invest in its technology, resources and global distribution.

Bottom line — Bose gains a distinct brand and audience; the financial terms remain confidential.

Go deeper 5

  1. Bose CEO Lila Snyder told WIRED that Skullcandy reaches customers the Bose brand is largely missing.

  2. Bose says Skullcandy’s connections span boardsports, music, gaming and fitness.

  3. The partnership produced the Method 360 ANC earbuds in 2025 and Crusher 1080 ANC headphones in July 2026, according to WIRED.

  4. Skullcandy CEO Brian Garofalow said joining Bose brings more audio expertise and technology to its products.

  5. Bose also owns McIntosh and Sonus faber, which it acquired as part of its expanding brand portfolio.

Read the reporting 14

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Last generated: Oct 23, 6:37 AM UTC by wreetco

dstld. Your daily news summary designed to surface the news that matters from a European perspective. Curated by humans, summarized by AI - always with links back to the original reporting.

Links · Contact
Popular topics · WorldEuropeGamesAI
Last generated: Oct 23, 6:37 AM UTC by wreetco