Surfshark acquires US data removal firm Optery to counter AI-driven scams
Surfshark, the Dutch cybersecurity group, has acquired a majority stake in US-based Optery, a personal data removal service. The deal expands Surfshark's privacy ecosystem as AI-powered fraud makes online exposure costlier: deepfake-related losses hit €3.4bn ($3.7bn) by mid-2026, per Surfshark research.
Bottom line — The acquisition adds Optery's US broker coverage to Surfshark's five-brand privacy stable, its second such deal since 2024.
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- Optery scans data brokers and people-search sites to delete personal details, offering screenshot reporting and coverage of US brokers, per Surfshark.
- Optery will remain independent with its own team and products, according to the company.
- Surfshark chairman Vytautas Kaziukonis said the deal aims to give users control over their digital lives, per the company.
- The wider data broker market is expected to top €400bn ($440bn) by 2032, per TechRadar citing industry forecasts.
- Surfshark previously acquired Ironwall in 2024, a data removal service for public officials and executives.
- Surfshark CTO Donatas Budvytis warned that AI is making phishing and deepfake attacks cheaper and more convincing, per The Baltic Times.