Apple to raise iPhone 18 Pro prices by €92, foldable iPhone at €2,023
Bloomberg reports Apple will increase iPhone 18 Pro and Pro Max prices by €92 ($100) to €1,103 and €1,195 respectively. The company's first foldable iPhone is expected to start at €2,023 ($2,199), with higher storage versions nearing €2,760 ($3,000). The hikes come amid rising memory costs.
Bottom line — Apple's iPhone 18 Pro starts at €1,103 and foldable at €2,023, per Bloomberg.
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- Bloomberg's Mark Gurman says the iPhone 18 Pro and Pro Max will cost €1,103 and €1,195, up from €1,011 and €1,103 for the iPhone 17 Pro models.
- Earlier estimates from IDC and supply-chain analysts had predicted increases of €184–€276 ($200–$300), making the €92 hike a relatively modest outcome, according to Digital Trends.
- The foldable iPhone's €2,023 starting price is below the €2,116–€2,300 range forecast by analyst Ming-Chi Kuo, Bloomberg reports.
- Apple initially aimed for a €1,839 entry price but the ongoing memory shortage pushed costs higher, per Bloomberg.
- Kuo previously estimated Apple will have only 500,000 to 1 million foldable units available in the third quarter, despite plans to build 7–8 million in the second half of 2026.
- CIRP data shows the US weighted average retail price of iPhones hit $1,042 (€959) in the March 2026 quarter, the highest March quarter on record, driven by Pro model sales.
- The price hikes are attributed to rising DRAM and NAND costs, plus the A20 Pro chip and variable-aperture camera system, Digital Trends notes.