Apple · Wednesday, September 9, 2026 · 7 sources

Apple to raise iPhone 18 Pro prices by €92, foldable iPhone at €2,023

Bloomberg reports Apple will increase iPhone 18 Pro and Pro Max prices by €92 ($100) to €1,103 and €1,195 respectively. The company's first foldable iPhone is expected to start at €2,023 ($2,199), with higher storage versions nearing €2,760 ($3,000). The hikes come amid rising memory costs.

Bottom line — Apple's iPhone 18 Pro starts at €1,103 and foldable at €2,023, per Bloomberg.

Go deeper 7

  1. Bloomberg's Mark Gurman says the iPhone 18 Pro and Pro Max will cost €1,103 and €1,195, up from €1,011 and €1,103 for the iPhone 17 Pro models.

  2. Earlier estimates from IDC and supply-chain analysts had predicted increases of €184–€276 ($200–$300), making the €92 hike a relatively modest outcome, according to Digital Trends.

  3. The foldable iPhone's €2,023 starting price is below the €2,116–€2,300 range forecast by analyst Ming-Chi Kuo, Bloomberg reports.

  4. Apple initially aimed for a €1,839 entry price but the ongoing memory shortage pushed costs higher, per Bloomberg.

  5. Kuo previously estimated Apple will have only 500,000 to 1 million foldable units available in the third quarter, despite plans to build 7–8 million in the second half of 2026.

  6. CIRP data shows the US weighted average retail price of iPhones hit $1,042 (€959) in the March 2026 quarter, the highest March quarter on record, driven by Pro model sales.

  7. The price hikes are attributed to rising DRAM and NAND costs, plus the A20 Pro chip and variable-aperture camera system, Digital Trends notes.

Read the reporting 7

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Last generated: Oct 25, 8:05 AM UTC by wreetco

dstld. Your daily news summary designed to surface the news that matters from a European perspective. Curated by humans, summarized by AI - always with links back to the original reporting.

Links · Contact
Popular topics · WorldEuropeGamesAI
Last generated: Oct 25, 8:05 AM UTC by wreetco