Apple's new Watches listen to conversations, sparking privacy questions
Apple unveiled the Watch Series 12 and Ultra 4 on 9 September, with pre-orders open now and release on 18 September. The headline feature is Audio Intelligence, which includes Live Rewind (captures the last 15 seconds of conversation) and Siri Recap (daily summaries). The feature raises privacy concerns for bystanders and will not be available in the EU initially. The Series 12 starts at €459.
Bottom line — Apple bets on ambient AI with Audio Intelligence, but bystander consent remains an open question.
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- Audio Intelligence runs on the S11 chip's Secure Exclave, which Apple says processes raw audio locally and deletes it immediately, per the company's privacy documentation.
- Live Rewind plays an audible chime and shows a full-screen animation when activated, but Siri Recap has no such indicator, as noted by Lifehacker and IBTimes.
- 'Live Rewind and Siri Recap will be available in beta later this year' and will not initially ship in the EU, Apple said.
- Apple CEO John Ternus told Business Insider the company wanted users and those around them to 'feel comfortable' with the feature, contrasting with Meta's AI glasses.
- The Watch Series 12 also features a new Health Sensing System that measures heart rate every five seconds and HRV 24 times more often, per The Vermilion.
- The titanium case of the Series 12 is made from 100% recycled titanium using 3D printing, a process Apple says cuts raw material use by 50%, according to VoxelMatters.
- The Watch Ultra 4 starts at $799 (around €730), while the Series 12 is priced at $399 in the US (around €366) and €459 in Europe, per Android Headlines and The Vermilion.