Daily Edition
Apple · Friday, September 11, 2026 · 5 sources

Apple Plans Sponsored Results in Visual Intelligence, Code Suggests

Code in iOS 27 indicates Apple may let third-party search providers insert sponsored results into Visual Intelligence, the iPhone's camera-based search tool. The move would extend Apple's advertising push beyond the App Store and Maps, though the company has not confirmed the feature.

Bottom line — Visual Intelligence would become Apple's third ad surface, alongside the App Store and Maps, opening a new revenue stream.

Go deeper (6)

  • The code was discovered by MacRumors contributor Aaron Perris in the iOS 27 developer beta, per MacRumors.
  • Apple would not sell the ad space itself; instead, providers like Google would insert sponsored product images alongside organic results, similar to Amazon and Google listings, according to the code.
  • It is unclear whether Apple would take a cut of the ad revenue, MacRumors reported.
  • Apple began showing extra sponsored slots in App Store search results in March, and ads went live in Apple Maps in the United States and Canada in August, per MacRumors.
  • Visual Intelligence already routes shopping queries to partners like Google Image Search, Amazon, Etsy, and Anthropologie, so sponsored results would build on existing functionality, said iThinkDifferent.
  • Apple has not commented publicly on the code, and the feature may never ship or be delayed beyond iOS 27, noted iThinkDifferent.

Read the reporting

dstld. Your daily news summary designed to surface the news that matters from a European perspective. Curated by humans, summarized by AI - always with links back to the original reporting.

Links · Contact
Popular topics · WorldEuropeGamesAI
Last generated: Sep 11, 9:51 AM UTC by wreetco wreetco

dstld. Your daily news summary designed to surface the news that matters from a European perspective. Curated by humans, summarized by AI - always with links back to the original reporting.

Links · Contact
Popular topics · WorldEuropeGamesAI
Last generated: Sep 11, 9:51 AM UTC by wreetco wreetco