Disney tests AI lyric videos with OpenArt, starting with Hercules song
Disney is working with AI video startup OpenArt to test lyric-video concepts, beginning with “Go the Distance” from Hercules. OpenArt’s platform turns a song’s words and mood into a storyboard preview that Disney’s creative teams can revise; Disney said the tools could help them compare ideas in hours rather than weeks.
Bottom line — Disney’s OpenArt experiment applies AI to its music catalogue as the company explores ways to use the technology in creative workflows.
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OpenArt CEO Coco Mao described the project as an early exploration of how AI might support Disney’s creative workflow.
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The deal was announced at Disney Accelerator Demo Day in Burbank; OpenArt was one of five companies in the programme, whose cohort this year consisted entirely of AI firms.
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OpenArt says its platform works with several AI models, including Kling, Google Veo and Seedream, and includes a tool to flag possible intellectual-property infringement.
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The Los Angeles Times reported that Disney has sued AI companies Midjourney and MiniMax, and sent ByteDance a cease-and-desist letter over its Seedance 2.0 video generator.
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Disney previously announced a planned US$1-billion (€920-million) investment and licensing deal with OpenAI, but the agreement fell apart before completion and no money changed hands, the Los Angeles Times reported.