Amazon Prime Video adds short news clips to lure Gen Z
Amazon is expanding Prime Video's news section in the US with on-demand short video reports from local and national providers. The clips, initially on TVs, will later reach web and mobile. The move targets younger audiences who increasingly get news on TikTok, Instagram, and YouTube Shorts.
Bottom line — Amazon's short-news push follows similar moves by Peacock, HBO Max, Netflix, and Disney+ in 2025.
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- The short reports will appear in the News section's Trending Topics and Local News collections, per TechCrunch.
- Existing news coverage on Prime Video is available to all US users, even without a Prime subscription, Amazon said.
- Amazon hasn't confirmed whether the mobile clips will be vertical, only that they'll be short format.
- Pew Research finds young news consumers prefer short content that looks organic rather than overly produced.
- Peacock added short video clips in March, HBO Max and Netflix in July, and Disney+ in August, per the report.