Google raises the Pixel 10a to €554, weakening its budget-phone pitch
Google has raised the Pixel 10a’s 128GB price from $499 (€461) to $599 (€554), seven months after launch, without changing the phone. The move reflects rising memory costs, according to The Next Web, but leaves buyers paying more for a model with a two-generation-old chip and makes Google’s cheapest new phone harder to recommend.
Bottom line — The Pixel 10a now costs €554 for 128GB, while its 256GB version is €646.
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The Next Web reports that the 256GB model has also risen by $100, to $699 (€646); Google has not clarified whether European prices will change.
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Google vice-president Shakil Barkat said RAM prices had risen from $2.80 (€2.58) to $12 (€11.06) per gigabyte, citing Morgan Stanley, according to The Next Web.
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Stuff reports the UK prices are now £599 (€689) for 128GB and £699 (€804) for 256GB, up £100 (€115) each.
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The Pixel 10a launched in March and runs Tensor G4, two generations behind the Pixel 11, according to The Next Web.
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Stuff says the phone still offers seven years of software and security updates, but has only modest hardware improvements over the Pixel 9a.
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Phandroid notes that the Pixel 10a’s higher price weakens its role as Google’s cheaper entry point, and suggests last year’s model may look better value.