Apple markets its €2,300 foldable iPhone with a camera campaign
Apple has commissioned photographers Jake Michaels and Jason Nocito to showcase the cameras on the iPhone Duo, its first foldable iPhone, ahead of its 23 October launch. The price starts at about €2,300 in Europe. The Duo’s 2× zoom and foldable-only shooting features come without the dedicated telephoto lens on Pro models.
Bottom line — The campaign shows that despite having lower-end imaging hardware than its siblings, the iPhone duo remains a capable camera, at least in professional hands.
Go deeper 4
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Apple’s six-image Instagram carousel continues its Shot on iPhone campaign, which Gadget Review says has run for more than a decade.
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Apple says Duo Preview lets subjects see a live view on the outer screen; Smart Take can capture a photo when people appear ready, and Kid Cue uses animations to attract children’s attention.
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Apple lists 0.5×, 1× and 2× optical-quality zoom; Gadget Review notes the Duo has no dedicated telephoto lens.
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Apple says pre-orders open on 16 October 2026, with retail availability from 23 October.